7900 High School Rd, Elkins Park, PA

DATE: Tuesday, December 10
TIME: 7pm – 8:30pm
LOCATION: Open Book Bookstore

As an author published by a small press or self-published, you take on the ongoing work of promoting your book(s). An important aspect of this is making sure that the book is carried in and sold by independent bookstores. But because there is no one unified system amongst these stores, this can often be a challenge.

What is the best way to build a successful relationship with an independent bookstore? How can you persuade indie bookstores to carry your book? To plan an event for you? And to continue to support you in an ongoing way?

In this workshop you will:

  • Gain insights into how indie bookstores choose and purchase their books;
  • Get pointers on how to craft your promotion to get the attention of indie bookstore buyers;
  • Learn how to approach an indie bookstore via mail, emails, phone, and in-person;
  • Learn ways to work with independent bookstores to create events that will draw a crowd;
  • Learn how to build a mutually beneficial relationship with independent bookstores.

The class will provide information that is useful in general for all indie stores, along with some specifics for local stores, as well as, as time allows, looking at the specific questions and situations of the attendees.

About the Instructor:

Lynn Rosen is the co-owner of Open Book Bookstore, located in Elkins Park, PA, just north of Philadelphia. She runs Open Book’s extensive program of classes, workshops, and events for readers and writers. Lynn is a long-time book publishing industry professional with many years of experience as an editor, literary agent, teacher, and author. Most recently, she was Editorial Director of Book Business magazine, and Director of Graduate Publishing Programs at Rosemont College. She has served as Editorial Director at Peter Pauper Press, as Senior Editor at Running Press and, earlier in her career, as an Editor in the Trade Division of Ballantine Books. In 1991, Lynn launched Leap First, an independent literary agency, which she ran until 1999. She is the author of Elements of the Table: A Simple Guide for Hosts and Guests (Clarkson Potter). Lynn graduated from the University of Pennsylvania with an Honors degree in English, and holds a Masters in English and Comparative Literature from Columbia University. She teaches writing and publishing classes at Open Book, and has been a professor at Drexel University, Temple University, Rosemont College, and numerous other academic institutions.

Sign up HERE.

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